Vacation® doesn’t just sell sunscreen, it bottles an entire mood. Roy Fleeman, VP of Design and the creative mind behind the brand’s visual identity, shares how he and his team turned nostalgic inspiration into a modern brand . From packaging and typography to tone and texture, Roy breaks down how design choices built a world that feels authentic, premium, and irresistibly fun. Join us for a deep dive into how storytelling comes alive through design and how you can apply it to your own brand. 

First come first serve for seating and product giveaway!