Jason Ippen is Vice President of Brand Equity and Content for Georgia-Pacific’s Consumer business, home to iconic brands such as Dixie, Brawny, Angel Soft, and Vanity Fair. He leads a team of brand strategists, designers, content operations experts, and an in-house creative agency that together help the business sharpen brand strategies and deliver content that builds equity and drives results. His career spans brand building, portfolio strategy, product development, and creative leadership, with a focus on connecting business objectives to consumer impact.