With a skyline full of Fortune 500s and a reputation as one of the nation’s top destinations for business and talent, Atlanta has never just built companies — it has transformed industries and influenced how the world lives, shops, and connects. This is a city that has hosted the Olympics, Super Bowls, and soon the World Cup — and it remains the home of brands whose stories reach audiences worldwide.

In this session, senior brand leaders from Coca-Cola, IHG, and Georgia-Pacific share how Atlanta fuels creative excellence and drives consumer behavior on a global scale. From content and storytelling to marketing innovation, hear why Atlanta isn’t waiting for its moment on the global stage — it’s been here all along, and it’s shaping what happens next.

Breakfast bites will be available and programming will start promptly at 8:30am. 

Georgie Pacific Auditorium is located across the street at 133 Peachtree St NE.