Paul Carpenter is a seasoned marketing leader and creative strategist with over 25 years of experience shaping brands, building campaigns, and telling stories that connect. Currently serving as President of AMA Atlanta, Paul is on a mission to build stronger bridges between Georgia’s marketing, advertising, and entertainment industries — all critical forces within the state’s thriving creative economy.

His career spans agency leadership, video production, and brand storytelling, with a through-line that ties every chapter back to one thing: making meaningful ideas move. Paul has worked across nearly every corner of marketing, from digital strategy to brand development to content creation — helping brands show up in ways that are culturally relevant and commercially effective.

In addition to leading strategy and business development for agencies and production studios, Paul has been deeply involved in elevating Atlanta’s creative landscape. Through AMA Atlanta, he is working to create more intentional collaboration between marketers, filmmakers, production crews, and creative technologists across the region.

Paul believes the future of content isn’t about choosing between advertising and entertainment. It’s about building connective tissue between them — and creating work that doesn’t simply sell — it endures.