Tom Gargiulo
Chief Marketing Officer
BODYARMOR Sports Nutrition
Tom Gargiulo is the Chief Marketing Officer at BODYARMOR Sports Nutrition (BASN), joining the company in 2023. He leads all marketing efforts for the Sports Division of The Coca-Cola Company, which includes BODYARMOR Sports Drink and Powerade. Since taking on his role, BODYARMOR has driven significant growth through strategic marketing campaigns, brand building, social media, advertising, and high-impact partnerships with athletes, leagues, and media platforms.
Under his leadership, BODYARMOR underwent its first major rebrand in nearly 15 years, introducing a bold new visual identity that reflects the brand’s authentic, unapologetic DNA. This evolution honors BODYARMOR’s legacy as a category disruptor and uniquely positions the brand for what’s next in the sports hydration space.
Tom also oversees BASN’s global marketing strategy, including BODYARMOR’s international expansion - most notably its 2024 launch in Canada.
Before joining BASN, Tom served as Chief Operating Officer at Nick’s, a food-tech startup, where he built the company’s Co-Manufacturing and Supply Chain Operations teams. He previously held senior roles at KIND, rising from marketing leadership to Senior Vice President of Commercial Strategy, where he secured key partnerships with Delta Air Lines and Starbucks. Prior to that, he was Chief Marketing Officer for Danone’s Yogurt Business Unit, where he led the launches of Two Good and Oikos Triple Zero. Tom began his career in marketing at the National Football League.
Originally from Montclair, New Jersey, Tom is one of three brothers and played baseball throughout his childhood. He earned a B.A. in Political Science from Holy Cross and later completed his MBA at Emory University. He now lives in Ridgewood, NJ with his wife, two children, and their dog, Hazel.
Outside the office, Tom enjoys spending time with his family and playing soccer, hockey, and football with his kids. A passionate New York sports fan, he is a longtime season ticket holder for the New York Giants.
Under his leadership, BODYARMOR underwent its first major rebrand in nearly 15 years, introducing a bold new visual identity that reflects the brand’s authentic, unapologetic DNA. This evolution honors BODYARMOR’s legacy as a category disruptor and uniquely positions the brand for what’s next in the sports hydration space.
Tom also oversees BASN’s global marketing strategy, including BODYARMOR’s international expansion - most notably its 2024 launch in Canada.
Before joining BASN, Tom served as Chief Operating Officer at Nick’s, a food-tech startup, where he built the company’s Co-Manufacturing and Supply Chain Operations teams. He previously held senior roles at KIND, rising from marketing leadership to Senior Vice President of Commercial Strategy, where he secured key partnerships with Delta Air Lines and Starbucks. Prior to that, he was Chief Marketing Officer for Danone’s Yogurt Business Unit, where he led the launches of Two Good and Oikos Triple Zero. Tom began his career in marketing at the National Football League.
Originally from Montclair, New Jersey, Tom is one of three brothers and played baseball throughout his childhood. He earned a B.A. in Political Science from Holy Cross and later completed his MBA at Emory University. He now lives in Ridgewood, NJ with his wife, two children, and their dog, Hazel.
Outside the office, Tom enjoys spending time with his family and playing soccer, hockey, and football with his kids. A passionate New York sports fan, he is a longtime season ticket holder for the New York Giants.