Krystal Hauserman
Chief Marketing Officer, Marketing Vanguard Founding Member
Krystal Hauserman is the CMO brands call to drive transformation, momentum and cult-level love. A Forbes Top 50 Entrepreneurial CMO, Business Insider CMO to Watch, Brand Innovators Industry Innovator, and founding member of Adweek’s Marketing Vanguard, she scales iconic consumer brands across beauty, lifestyle, entertainment and sports, building modern growth engines from community, creators, culture and commerce. Krystal has led marketing at disruptive startups like fine fragrance house NOYZ, Fullscreen, and Paris Hilton’s 11:11 Media; guided teams inside Fortune 500s like Warner Bros.; and launched breakthrough, Gen Z–magnetic work for the NBA, Hilton Hotels, Taco Bell, L’Oréal, Nike, Apple, Uber, Klarna and more. Her campaigns have earned Cannes Lions shortlist nods, a Clio Sports Silver, and Social Campaign of the Year, while being featured in Adweek, Allure, Cosmo, Vogue, Vanity Fair, WWD, The Hollywood Reporter, Variety and Forbes. A people-first leader who builds high-performing teams, Krystal ships bold ideas, drives outsized ROI and wins culture.