Named one of Forbes’ Top 50 Entrepreneurial CMOs, Business Insider CMO to Watch, and Brand Innovators’ Industry Innovator, Krystal has helped scale and lead marketing for innovative emerging startups like Paris Hilton's 11:11, Fullscreen & EG, led teams within large Fortune 500 enterprise companies like WarnerMedia, and helped launch fresh, revenue-driving marketing campaigns and platforms aimed at a Gen Z audience for top consumer brands like the NBA, Hilton Hotels, Taco Bell, L'Oreal, Klarna and many more. Her remarkable work has been featured in Adweek, Vogue, Vanity Fair, The Hollywood Reporter, Variety, Forbes and more, and has received two Cannes Lions shortlist nods and a Clio Sports Silver win. She is an active mentor to early and mid-career marketers across multiple organizations, including Adweek's Mentorship Exchange, and serves as a Marketing & Growth Advisor to select legacy brands and growth stage companies in entertainment, wellness, travel, food & beverage, lifestyle and beauty. She is also the Co-Host of the upcoming Supercultural podcast alongside 4 other iconic voices in marketing.