Ann Mukherjee joined Pernod Ricard North America (PRNA) as chairwoman and CEO in December 2019, the first industry outsider and woman of color to assume the position. She artfully advanced the business through ambiguity, driving a transformation rooted in the science of predictable consumer demand and guiding PRNA to record-breaking profits in 2021. At the same time, she launched award-winning brand campaigns and initiatives that spark consumer engagement on topics such as consent, voting, hate speech, and diversity and inclusion.