With the inevitable era of cookie deprecation upon us, advertisers are all too familiar with navigating the complex intersection of advertising strategies and user privacy, but the post-cookie landscape is not always easy, obvious, or one-size-fits-all.

In this session, Melinda Han Williams, Chief Data Scientist at Dstillery, and Alexander Potts, SVP, Programmatic Media Lead at Tombras, will explore the strategic shift towards AI and self-supervised learning, enabling advertisers to do more with less data by highlighting a recent agency success story. Learn how leveraging new technology can deliver both campaign performance and user privacy and walkaway with valuable insights that can help positively impact and inform your business strategy.