Alexander Potts is a distinguished figure in the realm of advertising & technology, currently serving as the Senior Vice President of Investment and Ad Technologies at Tombras, a leading independent ad agency based in Knoxville. With over seven years of experience in the industry, Alexander has become a pivotal force in shaping digital strategies and media buying across a diverse array of digital mediums. Over the past year at The Tombras Group, Alexander has played a crucial role in transforming the media buying process. He successfully integrated various media buying teams into a unified investment arm, enhancing the efficiency and effectiveness of the agency's operations. Furthermore, Alexander has been instrumental in advancing the agency’s advertising technology capabilities. He spearheaded the development of a robust ad technology stack through strategic partnerships with top-tier data and technology providers. His efforts in integrating these resources have resulted in the creation of a proprietary workflow. Alex is a firm believer that world-class technologies properly integrated with world-class talent will be the future of the advertising space.