Monday, May 12, 2025, 10:05 AM - 10:30 AM
BRB Stage, Main Floor
Unlocking Social Growth: How Brands Are Winning With Creator-Led Strategies in 2025
In 2025, creator-driven strategies are no longer optional — they’re essential. With creator content driving a 46% engagement surge on TikTok and a 13% boost on Instagram, brands that strategically partner with creators are seeing unmatched growth. Hear from Dash Social and a brand partner unpack how marketers can harness creator collaborations to boost awareness, spark engagement, and drive growth. From TikTok’s viral reach to Instagram’s deep brand connections, they’ll explore the data-backed strategies that set winning brands apart. Expect actionable insights, real-world success stories and a glimpse into the future of creator marketing.
Cyntia Leo - Urban Outfitters - Head of Brand Marketing and Communications
Ryan Sasaki - Dash Social - Chief Product Officer
Zoë Ruderman - ADWEEK - Chief Content Officer
Ryan Sasaki - Dash Social - Chief Product Officer
Zoë Ruderman - ADWEEK - Chief Content Officer


