Cyntia Leo serves as Head of Brand Marketing & Communications at Urban Outfitters, leading the Consumer Insights, PR and Comms, Brand Partnerships and Collabs, Customer Experience and Brand Management teams. She oversees UO’s marketing strategies, partnerships, collaborations, and campaigns. Drawing from her extensive background as an innovative, strategic, and digitally-driven marketing leader, Cyntia brings a wealth of expertise in building consumer demand, brand management, and award-winning campaigns from her tenured roles at Nike and Disney.

Cyntia excels in developing, galvanizing, and challenging teams around brand missions, driving sharp, innovative strategies for brand campaigns and product launches at global powerhouse brands. As a mobilizing leader, she effectively enables teams to tackle business opportunities, drive creative collaborative processes, and deliver results in complex, fast-paced environments. Her strategic vision and creative prowess play a pivotal role in elevating Urban Outfitters' presence in the fiercely competitive retail landscape.

Cyntia firmly believes that staying ahead of the curve requires a willingness to explore new avenues, collect data, and iterate rapidly. She is an expert in next-generation and Gen-Z insights, transforming cultural trends into award-winning concepts and strategies, ensuring Urban Outfitters remains at the forefront of the retail industry.