Creators are a vital force in today’s marketing landscape, helping brands stay culturally relevant while fostering deeper consumer connections. Danone’s CMO Linda Bethea and Executive Creative Director Eric Flinn join Keith Bendes, Chief Strategy Officer of Linqia, to explore the brand’s strategy that leverages creators to scale content, drive engagement, and stay culturally relevant. Learn how Danone brands from Silk to Oikos to International Delight integrate creators into their business, rapidly respond to cultural moments (or create it themselves), and how a social media post is only the beginning of the value creators deliver across their marketing channels.