ADWEEK sits down with Angela Zepeda, Global Head of Marketing at X, for a look inside the platform’s bold transformation over the past two years. With their recent acquisition by xAI, Angela shares what’s next with AI-driven tools designed to elevate content, streamline measurement, and help advertisers tap into trends with greater efficiency in a brand-safe environment. She’ll also spotlight X’s upcoming streaming initiatives, the impact of Community Notes on transparency, and the evolving opportunities for marketers in today’s dynamic social landscape.