Angela Zepeda is the Global Head of Marketing at X, where she leads the platform’s worldwide marketing strategy, driving brand innovation, user engagement, and revenue growth through cutting-edge campaigns and partnerships. Appointed in 2024, Angela oversees a unified marketing ecosystem, integrating insights, analytics, communications, and advertising to position X as the leading platform for real-time culture and connection. Prior to X, Angela served as Chief Marketing Officer at Hyundai Motor America from October 2019 to 2024, where she spearheaded all U.S. marketing and advertising efforts. Under her leadership, Hyundai’s brand flourished through consumer-centric campaigns, innovative digital strategies, and high-impact partnerships that strengthened market share and customer loyalty. Before Hyundai, Angela was Senior Vice President and Managing Director at INNOCEAN USA, Hyundai’s agency of record, where she managed operations and drove creative excellence for the brand. With over 25 years of experience, Angela has held senior roles at some of Los Angeles’ top agencies, including Campbell-Ewald, TBWA\Chiat\Day, Team One, Rapp, Doner, and FCB, building a reputation as an expert in online and digital marketing. Her career is defined by bold, results-driven campaigns that resonate with audiences and elevate brands. Angela holds an MBA from the University of Southern California and a Bachelor of Arts in Communications and Advertising from California State University, Fullerton.