As traditional production models give way to social storytelling, a new set of opportunities is emerging—faster, more flexible, and built around creators who know how to earn attention, not just buy it. Join ADWEEK for an engaging chat with ATTN: co-founder Matthew Segal and creators Adam Faze (Boy Room) and Jack Bryne (Side Talk New York) as they explore how the business of entertainment is shifting and what it means for marketers navigating this new era. Hear why formats on social garner stronger connection with audiences and what brands should know in a world where content powers entertainment and strategy.