Joseph Perello
Founder and Chief Executive Officer
Props
Joseph Perello is the Founder and CEO of Props, the performance-driven creator marketing platform that blends authentic storytelling with precision-targeted paid media to drive measurable business results.
Previously, Joe was New York City’s first Chief Marketing Officer, appointed by Mayor Michael Bloomberg to revitalize the city's economy post-9/11. He built NYC’s first self-sustaining marketing agency, generating over $100 million in revenue and transforming the city's tourism industry—a strategy later recognized by Harvard Business School.
Joe also served as Vice President of Business Development for the New York Yankees, where he worked with George Steinbrenner to modernize partnerships, digital media, and ticket sales, helping drive record-breaking revenue.
Before launching Props, he co-founded an award-winning digital agency serving top brands like Nike, Hewlett-Packard, and Betterment. He has also held leadership roles in ventures with David Bowie and Muhammad Ali.
A sought-after speaker and marketing strategist, Joe has lectured at Harvard Business School, Stanford, and NYU. He serves on the board of New York Cruise Lines and resides with his family in Princeton, NJ.
Previously, Joe was New York City’s first Chief Marketing Officer, appointed by Mayor Michael Bloomberg to revitalize the city's economy post-9/11. He built NYC’s first self-sustaining marketing agency, generating over $100 million in revenue and transforming the city's tourism industry—a strategy later recognized by Harvard Business School.
Joe also served as Vice President of Business Development for the New York Yankees, where he worked with George Steinbrenner to modernize partnerships, digital media, and ticket sales, helping drive record-breaking revenue.
Before launching Props, he co-founded an award-winning digital agency serving top brands like Nike, Hewlett-Packard, and Betterment. He has also held leadership roles in ventures with David Bowie and Muhammad Ali.
A sought-after speaker and marketing strategist, Joe has lectured at Harvard Business School, Stanford, and NYU. He serves on the board of New York Cruise Lines and resides with his family in Princeton, NJ.