Monday, May 12, 2025, 11:25 AM - 11:55 AM
Influence Isn’t Enough: How AAA Turned Creators into a Performance Engine
Featuring Props
Join Props and AAA for a pedal-to-the-metal breakdown of how creator content can drive real business results. Discover how the brand expanded its reach and won over younger audiences by pairing authentic creator stories with paid media—acquiring hundreds of thousands of new customers while slashing acquisition costs. Learn how to turn creators into a full-funnel performance engine that leaves vanity metrics in the dust and puts your growth strategy in the fast lane.
Joseph Perello - Props - Founder and Chief Executive Officer
Lee Sosin - Props - Chief Client Officer
Lee Sosin - Props - Chief Client Officer

