Sara O’Brien is an innovative sales leader with a passion for brand strategy, content creation, and influencer marketing. She currently serves as Team Lead of Enterprise Sales at Popular Pays by Lightricks, where she oversees the Enterprise Sales team and drives the go-to-market strategy across key verticals.

Previously, Sara was Senior Director of Client Partnerships at Popular Pays, which was acquired by Lightricks in 2022, playing a pivotal role in client growth and strategic expansion.