At-home content viewing has fundamentally shifted, turning smart TV platforms into the home's most influential, native advertising ecosystems. Join Google TV and other advertisers to explore how brands can press play with smart TV advertising to evolve more efficiently beyond traditional commercials, creating new ways for brands to show up while people discover, browse, and decide what to watch. Hear how data and AI are helping marketers deliver more relevant experiences that feel less disruptive and more like a natural part of the viewing journey.