The Creator Economy is evolving into something much bigger than content, it’s becoming a platform for launching businesses, building media brands and shaping culture itself. Lighthouse Studios CEO Akshay Mehta, Lyrical Lemonade TV CEO Joseph Rocha, and Lyrical Lemonade TV’s Chloe Forero, host of Chloe Explains, join ADWEEK to unpack how today’s Creators are turning personal vision and community into lasting media businesses. Drawing on Lyrical Lemonade TV’s evolution into a Creator-led media network, the conversation will explore what it takes to build for the next generation, how Creators are becoming the new networks, how talent can expand into original programming and media, and where brands fit into this evolving model.