Joseph Rocha
Chief Executive Officer
LLTV
Joseph Rocha is the CEO of Lyrical Lemonade TV (LLTV), the YouTube network built on Cole Bennett’s Lyrical Lemonade. In early 2026, LLTV partnered with Lighthouse Studios, the Creator-led entertainment production arm of Whalar Group, to help accelerate its next chapter. Today, LLTV is building a new generation of Creator-led network, with original shows releasing daily.
Joe joined Lyrical Lemonade as Chief of Staff during a period of rapid growth, working closely with Cole Bennett across the business and its major creative projects.
Through LLTV, Joe has helped produce the Lunch Break Freestyle series, which has generated over 60 million views on YouTube and includes Nino Paid’s “Tree on the Hill,” which earned the series first RIAA Gold certification.
Before Lyrical Lemonade, Joe spent three years at Facebook recruiting engineers across product and systems infrastructure. That experience gave him a foundation in scaling teams and building the infrastructure behind large technology platforms.
At LLTV, Joe is focused on translating the taste, speed, and cultural instincts that made Lyrical Lemonade successful into a network built for the YouTube generation.
Joe joined Lyrical Lemonade as Chief of Staff during a period of rapid growth, working closely with Cole Bennett across the business and its major creative projects.
Through LLTV, Joe has helped produce the Lunch Break Freestyle series, which has generated over 60 million views on YouTube and includes Nino Paid’s “Tree on the Hill,” which earned the series first RIAA Gold certification.
Before Lyrical Lemonade, Joe spent three years at Facebook recruiting engineers across product and systems infrastructure. That experience gave him a foundation in scaling teams and building the infrastructure behind large technology platforms.
At LLTV, Joe is focused on translating the taste, speed, and cultural instincts that made Lyrical Lemonade successful into a network built for the YouTube generation.