Health is no longer confined to the doctor’s office. It shapes how people eat, sleep, move, age, work, shop and make everyday decisions—and that creates a much bigger mandate for the organizations trying to reach them.
In this open dialogue, we’ll move beyond the trends to unpack what modern transformation actually requires. Join to explore where AI can create meaningful value versus unnecessary complexity; how connected data can lead to smarter, more personalized experiences; how changing discovery behaviors are reshaping the consumer journey; and where behavioral science and creativity can turn insight into action. Leaders will identify what’s working, where organizations are getting stuck, and the practical shifts leaders can make now to build more relevant, connected and human experiences.
Katie Baldwin
Vice President, Consumer Marketing
AbbVieAllison Ceraso
Chief Creative Officer
Digitas HealthMatt McNally
Global Chief Executive Officer
Publicis HealthFannie McWatt, PhD
Head of Data and AI Strategy
Publicis HealthPeter Scherr
Chief Marketing Officer
NoomCraig Romanok
Chief Commercial Officer
Publicis Health/Digitas HealthJenny Rooney
Chief Brand and Community Officer
ADWEEK