When every trip to the store comes with a little more scrutiny, earning a place in the cart—and keeping it there—is getting harder. Join Chris Dungan, Vice President of Client Partnerships at Ibotta, and Krystle Rocci, Integrated Strategy Director at Pernod Ricard, for a fireside chat on driving brand loyalty as economic pressure reshapes shopper behavior and perceptions of value. Because as marketing budgets face scrutiny of their own, brands need more than reach—they need proof. Join as they explore how connecting media spend to item-level purchase data can reveal what’s actually driving sales, strengthen the case for investment, and help marketers make smarter decisions when every dollar counts.