Krystle Rocci is a senior media and marketing leader with more than 18 years of experience building integrated strategies for some of the world’s most recognized brands. Her career spans both agency and brand-side leadership across CPG, beverage alcohol, retail, telecom, financial services, travel and entertainment.

She has led media and marketing strategy for brands including Coca-Cola’s vitaminwater, Pernod, Sprint, Citi and Macy’s, with experience spanning full-funnel media, audience strategy, commerce, personalization, creative integration and measurement.

Krystle currently serves as Integrated Strategy Director at Pernod Ricard USA, where she works across the company’s portfolio to connect media, creative, data and consumer experience.