The agencies behind this year’s TikTok Media Buying Excellence Award winners have learned what actually moves the needle on the platform, and what most brands still get wrong. In this rapid-fire conversation, join TikTok and the winning agencies who share the approaches that have driven outsized results for their clients, how rising expectations around business growth have changed the way they plan and buy on TikTok, and how they make incrementality measurement concrete rather than a buzzword. They’ll close with candid advice for agencies hoping to earn a spot on this stage next year.