Zayit Bemmel
Associate Director, Paid Advertising, Fashion
Power Digital
Zayit Bemmel is the Associate Director of Paid Advertising, Fashion within Power Digital’s Fashion Division, where she helps leading fashion and lifestyle brands develop and execute holistic growth strategies grounded in data, consumer insights, and business performance.
She has nearly a decade of experience in media and performance marketing, working with brands including alice + olivia, LoveShackFancy, Favorite Daughter, Elwood Clothing, Hervé Léger, and more.
She was an early member of Power Digital’s TikTok division, helping build the practice from the ground up and leading strategy and execution as the platform evolved. She now brings that cross-channel experience to broader paid social and growth strategy, with a focus on incrementality, media investment, and connecting marketing performance to measurable.
She has nearly a decade of experience in media and performance marketing, working with brands including alice + olivia, LoveShackFancy, Favorite Daughter, Elwood Clothing, Hervé Léger, and more.
She was an early member of Power Digital’s TikTok division, helping build the practice from the ground up and leading strategy and execution as the platform evolved. She now brings that cross-channel experience to broader paid social and growth strategy, with a focus on incrementality, media investment, and connecting marketing performance to measurable.