Adam is the founder and CEO of Taboola (NASDAQ: TBLA), a global leader in delivering performance at scale for advertisers. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale. Taboola is Adam’s first corporate job.

Adam is also a co-founder and board member of K Health, a clinical AI-powered primary care company on a mission to provide everyone access to high quality, affordable healthcare. 

Before Taboola, Adam developed his analytical skills while serving as an officer in an elite mathematical unit of the Israeli National Security Agency for nearly 7 years (don’t ask, he can’t tell you).

Adam has spoken on stage at TEDx, Cannes Lions, POSSIBLE, DMEXCO, CES, Collision, Business Insider’s IGNITION, Advertising Week, MIT (Sloan), and more. He has also appeared in broadcast TV interviews, including Bloomberg West, CNBC Squawk Box, CNBC’s “Last Call,” Fox Business, NYSE, and NASDAQ.