Performance marketing has been promised a reset several times over the last decade. Now, the convergence of richer data and agentic technology is creating the conditions for a more meaningful shift, moving the industry beyond 30 years of programmatic buying and into a new era of agentic buying, where advertiser goals can guide decisions in real time.

Hear from advertising leaders as they explore what it will take for performance marketing to become materially better—not simply more automated. Together, they’ll examine how new capabilities could expand what’s possible beyond search and social, and what that means for how marketers find audiences, make decisions and drive outcomes across the open web.