Elizabeth Cagen is SVP, Media Investment and Performance Lead at Digitas, where she helps shape the agency's performance marketing vision while leading integrated media investment strategies for leading brands. She specializes in connecting brand and performance marketing to drive measurable business outcomes, helping organizations navigate the evolving intersections of media, commerce, AI, search, and consumer behavior. As both a media investment leader and performance marketing executive, Elizabeth focuses on translating complex marketplace shifts into growth strategies that deliver business impact.

In addition to client leadership, Elizabeth plays a key role in advancing agency operating models, talent development, and cross-channel investment practices. She has true passion in helping brands unlock growth through audience strategy, measurement innovation, AI-enabled marketing, and full-funnel planning. Her work spans categories including retail, consumer products, home, and B2B services.