Krystal Olivieri is Chief Strategy Officer at Experian Marketing Services, where she sets the company's strategy for its next phase of growth, focusing on actionable insights at scale. She helps brands, agencies, and media owners make sense of shifts in data, identity, media, and technology, translating those changes into practical business strategy and marketing infrastructure.

Krystal spent nearly a decade at WPP, holding executive roles including Global Chief Innovation Officer of GroupM (media buying division) and CEO of choreograph (data products and services division). She led product innovation across agencies and clients, built global data strategies, and drove strategic technology investments and partnerships. Earlier in her career, she held senior leadership roles at Xaxis, as well as positions at Omnicom Media Group and NDN.

Krystal has been named one of Adweek's "50 Most Indispensable Executives in Media, Marketing and Tech" and was inducted into MediaPost's All-Stars in 2022. She holds a postgraduate degree in Leadership in the Age of AI from Saïd Business School, University of Oxford. She is widely recognized for helping organizations turn advances in data and technology into durable business opportunities.