The relationship between athletes, fans, and brands is rapidly transforming, bringing new opportunities and challenges in the world of sports. With the rise of the creator economy, athletes — the O.G. influencers — are redefining modern sports marketing as they seek out innovative ways to engage directly with their fans and build personal brands. 

Adweek's Jameson Fleming sits down with Alexis Ohanian, founder of Seven Seven Six and lead founding investor in Angel City Football Club, Brandon Marshall, former NFL wide receiver and founder and CEO of House of Athlete, Victorien Tixier, CEO & co-founder of Scoreplay and Victoria Bachan, President of Whalar Talent to talk about the revolution of the sports industry through tech innovation.