At its core, the principles of marketing haven’t changed, but the need to participate in culture has challenged brand leaders to get creative and faster with their approach to staying relevant and part of the popular conversation.

Join Jamie Gutfreund, Chief Growth Officer at Whalar, Kevin Allocca, Global Director of Culture & Trends, YouTube and Coco Mocoe, Creator, host of “Ahead of the Curve with Coco Mocoe” podcast and cultural expert as they discuss how marketers can pivot from chasing trends to understanding what causes them to catch fire in the first place.