Kevin Allocca is the Global Director of Culture & Trends at YouTube, where he has spent over a decade tracking popular video phenomena and managing trending content initiatives. The lead of YouTube's international Culture & Trends team, he is YouTube's expert on the intersection of web video and global culture and his TED Talk on "Why Videos Go Viral" has been watched millions of times. His book,VIDEOCRACY, an entertaining exploration of YouTube's most interesting trends and the impact of video in our culture, was published by Bloomsbury in 2018.