Creators have proven to be an influential asset for marketers, but just how do they measure up against other strategies in your media portfolio? This session will shine a light on the effectiveness of creators in your media marketing mix and how investing in creators can forge a stronger relationship between your brand and consumers.

Gaz Alushi, Whalar’s President, Measurement and Analytics, and leaders from Nielsen and TikTok will share research results that measure and validate the impact of creator content as a key creative strategy on your overall marketing and media investment and provide valuable lessons that can enhance or kick start your creator strategy.