Jorge Ruiz
Global Head, Marketing Science
TikTok
Jorge Ruiz is the Global Head of Marketing Science at TikTok. He joined TikTok in December of 2019 and built the team from the ground up. This industry-leading team excels at delivering crucial learnings for how to better drive advertiser outcomes and evidence-based thought leadership to clients and the market.
Prior to TikTok, Jorge was the Head of Agency Measurement at Facebook. He joined Facebook in 2013 as a Global Ecosystem Measurement Manager, responsible for helping agencies develop, execute, and improve advertising effectiveness measurement solutions. Previously, Jorge spent a decade at Ogilvy, ultimately serving as Partner, Director of Media Analytics.
Jorge earned his BA in International Affairs from American University in 1999 and his MS in Direct and Interactive Marketing from NYU in 2003.
Prior to TikTok, Jorge was the Head of Agency Measurement at Facebook. He joined Facebook in 2013 as a Global Ecosystem Measurement Manager, responsible for helping agencies develop, execute, and improve advertising effectiveness measurement solutions. Previously, Jorge spent a decade at Ogilvy, ultimately serving as Partner, Director of Media Analytics.
Jorge earned his BA in International Affairs from American University in 1999 and his MS in Direct and Interactive Marketing from NYU in 2003.