As many marketers sit at the crossroads of traditional and digital media, it is important to understand the transformative opportunities that ad-supported connected TV (CTV) brings to advertisers, content creators, and the consumers themselves in this new era of television consumption.

Join Adweek as they engage in an insightful conversation with this panel of industry experts from media, technology, and advertising to explore the benefits of tailored, targeted advertising experiences. Discover the multifaceted future and opportunity of ad-supported CTV and how these creative strategies can stimulate revenue, and brand growth, while maintaining viewer preferences and privacy.