Marissa Jimenez
President
Finecast (Group M)
Marissa leads Finecast North America and is part of GroupM’s Nexus Exco. Marissa and her team of Advanced TV experts provide thought leadership and activation solutions across the array of new and emerging opportunities in the data-driven TV and Video marketplace. Her team partners with GroupM agencies - Mindshare, EssenceMediacom and Wavemaker to drive media innovation and value creation for their clients.
Having joined GroupM in 2017 Marissa initially led the Modi Media team, providing clients with innovative, data-enhanced solutions across Addressable TV, CTV & Data-Driven Linear.
Prior to GroupM, Marissa spent over a decade in advanced TV solutions. She was Vice President of Advanced Advertising & Business Development at Altice USA, and while at Comcast Marissa created specialist Advanced TV practices for industry verticals such as Pharma.
Having joined GroupM in 2017 Marissa initially led the Modi Media team, providing clients with innovative, data-enhanced solutions across Addressable TV, CTV & Data-Driven Linear.
Prior to GroupM, Marissa spent over a decade in advanced TV solutions. She was Vice President of Advanced Advertising & Business Development at Altice USA, and while at Comcast Marissa created specialist Advanced TV practices for industry verticals such as Pharma.