Marissa Jimenez
Marissa Jimenez
Finecast (Group M)
Marissa leads Finecast North America and is part of GroupMā€™s Nexus Exco. Marissa and her team of Advanced TV experts provide thought leadership and activation solutions across the array of new and emerging opportunities in the data-driven TV and Video marketplace. Her team partners with GroupM agencies - Mindshare, EssenceMediacom and Wavemaker to drive media innovation and value creation for their clients.

Having joined GroupM in 2017 Marissa initially led the Modi Media team, providing clients with innovative, data-enhanced solutions across Addressable TV, CTV & Data-Driven Linear.

Prior to GroupM, Marissa spent over a decade in advanced TV solutions. She was Vice President of Advanced Advertising & Business Development at Altice USA, and while at Comcast Marissa created specialist Advanced TV practices for industry verticals such as Pharma.