The media and content landscape have seen multiple seismic shifts yet measurement has yet to fully adapt, especially with the impact of the creator economy. The expansion of creator content requires new approaches and now is the time to ensure we're measuring what matters. Join Gaz Alushi, President Analytics & Measurement, Whalar for a fireside chat with Jorge Ruiz, Global Head of Marketing Science, TikTok followed by a discussion moderated by Lou Paskalis, President & COO, MMA Global  focused on building a framework for a robust and consistent approach for measuring the impact of the Creator Economy.

Lunch will be provided.