As the first President of Measurement and Analytics at Whalar, Gaz is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives.

Gaz is a seasoned measurement leader, who crafts stories on how people behave and how marketers can leverage the digital measurement ecosystem to drive growth. Gaz most recently led the Global Measurement Product Research and Development team at Snap, Inc. While at Snap, he led a team focused on building privacy-first deterministic measurement solutions and was responsible for creating and evolving advertiser measurement solutions including reach verification, brand and sales lift methodologies, and multi-touch attribution with partners including Kantar, Nielsen, Neustar, and Foursquare. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership with Datalogix (Oracle) and Nielsen to help advertisers accurately measure the ROI of their campaigns. He also has extensive experience in measurement and analytics at IRI and Millward Brown.

When Gaz is not geeking out on measurement methodologies and new technologies, he is leveraging his level two sommelier certification to explore as many different wines as possible in NYC and beyond.