Hyper-casual gaming is one of the fastest-growing sectors within the Casual gaming marketplace. Dominating the global Mobile gaming charts in both downloads and MAUs, this ‘TikTok version of gaming’ is inspired by of-the-moment trends on social media. Hyper-casual games are fun, easy to learn, and have the rare ability to immediately create hits inspired by viral trends as they are happening. The audience is made up of highly diverse young adults, and best yet for brands, players are ‘hyper-engagers.’

In this session, you will learn how to reach this highly engaged audience that is largely untapped by marketers. Burak Vardal, CEO and co-founder of Rollic, Zynga’s hyper-casual studio, will discuss how his team creates trends and hits, and how brands can leverage the platform to reach audiences.