It’s no secret that retail media networks are one of the most important trends of 2022 with eMarketer forecasting that US Retail Media Networks will exceed $52 billion in ad sales by 2023. The growth of retail media will further accelerate as marketers look for solutions to help them unlock the value of shopper data, close the loop on attribution and prove the ROI of their campaigns. This is no exception for retailers like Best Buy leaning into the benefits of retail media and embracing emerging media to enhance the shopper experience across the buyer journey.

In this session moderated by Adweek’s Chief Content Officer, Ann Marinovich, hear from Megan Clarken, CEO, Criteo and Keith Bryan, President of Best Buy Ads & SVP of Media Strategy & CRM, Best Buy, as they explore the opportunities of growing retail media networks, how retailers are leveraging commerce data to prepare for the next phase of advertising, and what it takes to blaze the trail in the evolving commerce media space.