Keith Bryan is the President of Best Buy Ads & SVP of Media Strategy & CRM at Best Buy. During his 18-year tenure at Best Buy, Keith has led category marketing teams, served as a Merchant Director—where he led the computing category and launched and scaled Best Buy’s successful Apple store-within-a-store, and even led the teams responsible for credit cards and membership like the My Best Buy loyalty program.

But ultimately, Keith had his sights set on transforming Best Buy’s media strategy and on building a retail media business for Best Buy—a business that he started 12 years ago and saw to fruition in January 2022 with the launch of Best Buy Ads. Keith believes that retail and publishing are converging into a powerful ecosystem with the power to positively impact both the customer experience and advertiser outcomes.

Before Best Buy, Keith was a CPG brand manager and corporate attorney, receiving his MBA from Duke University and his JD from Emory University. He dreams of being a better skier, more accomplished guitar player, and of writing a series of children’s books about secret phenomena within an old stone wall. Keith is the epitome of one of his favorite quotes, "this is what progress feels like."