Fame no longer belongs to those who shout the loudest, as people are able to tune out irrelevant messages and interruptions. Today, influence has been flipped upside-down, where Creators are driving modern brand fame through authenticity, trust and participation. The TikTok Creator Effect is a new phenomenon, offering new possibilities for brands to expand their world and thrive during a period of rapid change, and proprietary research from Whalar and Tubular Labs. The session will also feature a special hands-on opportunity to work with creators to make your own social content.