Trevor is TikTok’s European Director of Business Marketing. He leads a function that consists of Creative Lab, B2B Marketing and Comms, Brand Strategy and Partnership Solutions. He joined TikTok from Facebook/ Instagram, where he spent 12 years. He is also an Independent Non-Executive Director on the operational board of the Professional Footballers' Association (PFA). Trevor also plays an active role in championing diversity and inclusion within the advertising industry, holding advisory roles in a number of organisations in the sector. Finally, he's on the global advisory board of Soho House Group.