The New Age of Influence
Date & Time
Wednesday, June 22, 2022, 3:00 PM - 4:30 PM
Trevor Johnson Jamie Gutfreund Victoria Bachan Ashley Rudder Josh Schmiesing Claudi Fischer

Fame no longer belongs to those who shout the loudest, as people are able to tune out irrelevant messages and interruptions. Today, influence has been flipped upside-down, where Creators are driving modern brand fame through authenticity, trust and participation. The TikTok Creator Effect is a new phenomenon, offering new possibilities for brands to expand their world and thrive during a period of rapid change, and proprietary research from Whalar and Tubular Labs. The session will also feature a special hands-on opportunity to work with creators to make your own social content.

Location Name
Location: Whalar Beach House presented by Adweek
Full Address
on Cabana Row (next to the Palais, directly above Meta Beach)