An ad served is not an ad watched. Join brand leaders from Thrivent, Minnesota Vikings, General Mills and ADWEEK CEO Will Lee to explore how attention functions as a vital performance metric to deliver deeper strategic clarity.
You will leave with actionable insights on applying attention metrics to your marketing strategy, along with an exclusive custom report to guide your execution. In this one-time complimentary custom report, you will know if your ad was seen, see second-by-second data where your creative holds viewers' attention, stay informed on which channels to put your spend, and see how your brand stacks up againsts rivals in your category.
ADWEEK Exchange is an invitation-only series for senior executives, created to foster thoughtful conversations, shared learning, and authentic connections. Each edition centers on a timely topic, bringing together leaders from across industries to exchange perspectives in a collaborative setting.
MINNEAPOLIS Speakers
Hassan Babajane Chief Revenue Officer TVision
Lana Slygh SVP, Head of Marketing Thrivent
Nick Lopezzo VP, Brand Marketing & Fan Engagement Minnesota Vikings
Kristin Atherton Sr. Director,Marketing Planning & Activation, Global Media General Mills
