An ad served is not an ad watched. For decades, marketers have measured media by volume, reach, frequency, completion rate, viewability—metrics built to confirm delivery, not capture the full picture. And in today's attention economy, marketers can no longer ignore the gap between exposure and impact.
In this ADWEEK Exchange series, you'll be joined by senior brand marketers for a morning of breakfast and thought leadership built around a question that moves from "did we reach them" to "did it matter." These conversations explore emerging standards for measuring attention over delivery, and challenge marketers in the room to rethink how they evaluate what their media is actually worth.
ADWEEK Exchange is an invitation-only series for senior executives, created to foster thoughtful conversations, shared learning, and authentic connections. Each edition centers on a timely topic, bringing together leaders from across industries to exchange perspectives in a collaborative setting.
MINNEAPOLIS Speakers
Hassan Babajane Chief Revenue Officer TVision
Lana Slygh SVP, Head of Marketing Thrivent
Nick Lopezzo VP, Brand Marketing & Fan Engagement Minnesota Vikings
Kristin Atherton Sr. Director,Marketing Planning & Activation, Global Media General Mills
