Main Stage
Expecting the Unexpected: Thinking Differently About Audiences With Wilmer Valderrama and iHeartMedia
Monday, December 4, 2023, 9:05 AM - 9:35 AM
iHeartMedia has embarked on a groundbreaking journey to uncover the true pulse of the nation. iHeartMedia's Chief Marketing Officer Gayle Troberman will join us to delve into findings from "The New American Consumer," fresh research which exposes the core of today's consumer values and preferences, and what marketers may be missing. She'll be joined by actor, producer, and activist Wilmer Valderrama to go deep into what marketers can learn from the surprising findings, as well as to explore the Hispanic consumer priorities at the forefront of Wilmer's work alongside iHeartMedia.
![Wilmer Valderrama](http://assets.swoogo.com/uploads/thumb/3153921-654a9e07ec1e0.png)
![Gayle Troberman](http://assets.swoogo.com/uploads/thumb/2925365-650b5b10e2fbc.png)