When C-Suite priorities aren’t in sync, the CMO and CFO can find themselves divided on business strategy. But ultimately their goals should be the same: driving business growth. A strong, aligned partnership between the CMO and CFO is not only smart for business, it’s crucial. In this session leaders in the BtoB marketing space will debate and deep-dive into pricing power, go-to-market strategy and other factors that stand in the way of a strong partnership, the complexities and opportunities of this relationship for BtoB marketers, and how to move beyond them to drive your organization forward.