Ricky is the President of Transmission who were Adweek’s B2B Agency of the Year 2023 and the largest independent B2B agency in the world. As a Brit but now living in the Bay area and with over 20-years of consulting experience with companies of all sizes and industry verticals, Ricky is seen as an authority on B2B marketing. Whether it’s brand, demand, sales enablement, or ABM, Ricky has helped clients transform their GTM operations by aligning key customer functions like Sales and Marketing. This approach has helped drive growth through customer-first initiatives. He works together with key stakeholders from the managerial level through to CMOs and the Board to get to the heart of his clients’ ‘why’ – questioning and probing to ensure that what clients say they want is aligned to what they really need.